Traditionally, sales and marketing teams are either coached by business owners, human resources and if we are lucky a sales and marketing manager (Who obviously have no coaching skills). Times are changing, why? There are professional coaches at your beck and call; professionals who have invested time and money to acquire skills that can hugely improve your sales and marketing department. Still doubt? Let us tell you how coaches can change your organization.
Do you want to improve your organization’s overall sales by 75%? Then sale coaching is your answer. Study shows that big organizations that have their sales team meeting their target actually invest in getting the teams coached. Consider this, after useful skill sets are improved and sales team feels empowered what will be next, Improved Sales! While sales coaching take time and patience, it’ll result in the development of more effective sales managers, and more empowered sales teams.
A sales manager is considered the leader of the sales team. Usually, the growth of a leader is the growth of his/her team. While we typically focus on the benefits coaching provides to the sales reps, it also has a very profound impact on the manager. Managers take pride in the accomplishments of their team; imagine if they associate the team’s growth to their own development, confidence over the roof and this creates a ripple effect of growth and development in the organization. This is a key transformation in their mindset and they can lead their teams to even greater success. This includes proactively addressing issues, communicating effectively the sales vision, motivating and inspiring their sales teams.
Let’s shift our attention a bit to start-up entrepreneurs and seasoned business owners who do their own sales. Coaches can provide an outside perspective. They can be a sounding board for your ideas and help you compare and decide which ideas to use. Coaches provide advice, tools and tricks that they’ve tried, used and succeeded with.
Improvements in the skills of your sales force will without a doubt bring in more revenue for your organization. It would only make sense that since revenue is what keeps your company going then you would want everyone on your sales team to be achieving goals and closing huge deals. A proper training and coaching regiment will keep everyone sharp and on their toes, directly impacting sales and revenue. At the end revenue boosting is what we all want, Win-Win situation.
Talk about confidence, happiness, good health and wealth. Coaching gives a 360 degree well being of the sales and marketing team members. 360 degree transformation means physical health, wealth and mindfulness. Do you know wellness is infectious?
Sales coaching should be a major part of sales training for both new hires and existing team members. Especially for new hires, we can identify their skills and know exactly how to apply it to the team’s effort. Book a coach today at Zenergize a subsidiary of Zenfusion Academy by Munnira Sheikh.